Testimony of Marie-Charlotte, Gwenvaël and Sébastien

The story of Marie-Charlotte, Gwenvaël and Sébastien

The PANO Lannion story: adding value to signage alongside a historic printing company

An historic print company on the move

Established in Lannion for over 30 years, Impressions enjoys a strong local reputation in the print sector. While this expertise is widely recognized, the company’s customers still had little idea of the company’s other activities: signage and customized visual communication solutions.
Moving to the PANO banner now enables the team to structure this offer, make it more visible, and strengthen its positioning in all aspects of visual communication.

Three associates with complementary profiles

At the helm of PANO Lannion, Marie-Charlotte Kereun, Gwenvaël Lecerf and Sébastien Garcia unite their skills around a common project. Marie-Charlotte, with a background in marketing, communications and graphic design, brings a strategic and creative vision. Gwenvaël, who has a strong attachment to the Trégor region, draws on a wealth of experience in networking and local communications. Finally, Sébastien has over fifteen years’ experience in signage, from installation to technical management.

A strategic choice to develop signage with a strong brand

Signage is a natural extension of their business: it’s a varied profession, combining design, manufacture, installation, project management and customer relations. It meets the needs of local businesses, local authorities and associations, both indoors and out, and enables them to support their customers’ long-term projects.
Despite this expertise, Impressions was still perceived primarily as a printing company. Joining a national network therefore became a lever to gain notoriety, efficiency and commercial legibility. The PANO network met these expectations, thanks to its turnkey concept, support, tools and the strength of a community of over 150 agencies. The team also emphasizes the responsiveness of exchanges, access to referenced suppliers, and mutual assistance between dealers to deal with specific requests.

Today, PANO Lannion retains the local roots and reputation of Impressions, while clearly asserting its positioning in signage and visual communication, with one ambition: to support local professionals with tailor-made, visible and sustainable solutions.