Testimonial from Sandra and Célia

Sandra and Celia’s story

Successful co-branding between BD Sérigraphie and PANO Marmande

A mother-daughter duo at the helm of a well-established company

Sandra has been working in the advertising and communications sector for over 24 years. Together with her husband, she bought BD Sérigraphie in 1999, gradually transforming it into a recognized company in Marmande. Her daughter-in-law Célia joined her six years ago, after in-house training in production techniques and design software.
Together, they have developed a complete visual communications business in a 420 m² workshop, capable of meeting every need: business cards, textile branding, large-format panels, vehicle wrapping, printed media…

A historic business with a new dynamic

On the strength of this experience and proven know-how, Sandra and Célia want to take BD Sérigraphie to the next level. The signage sector, with which they have already been familiar for several years, represents a strategic opportunity for them: a fast-growing market that perfectly complements their expertise in printing and advertising media.
They want to structure this growth and rely on a partner capable of providing them with tools, methods and long-term support. That’s why they chose to join the PANO network.

Choosing the PANO network: a well-considered, well-motivated decision

Approached by PANO, Sandra and Célia studied the proposal carefully, discussed it with their banker and chartered accountant, and then decided to seize the opportunity. The network’s turnkey concept, support and membership conditions were exactly what they needed.

They sum up their decision as follows:
“We find the terms and conditions of joining the network very interesting, and it represents a great challenge.”

Beyond the tools, they also appreciate the spirit of the network:
“The PANO team immediately made us want to join them. We wouldn’t have the time to set up the proposed work, organization and management tools on our own.”

Co-branding to develop BD Sérigraphie and strengthen PANO in Lot-et-Garonne

The merger between BD Sérigraphie and PANO gives rise to PANO BD Marmande, a co-branding model that combines the local expertise of a family business with the power of an international network. Sandra and Célia now aim to strengthen their territorial presence, expand their signage offer and continue to develop their business with the support of PANO.