Testimonial from Julie and Jean-Michel

Julie and Jean-Michel’s story

Doing business as a couple with PANO Metz Sud

A duo with fifteen years’ experience in communications

After nearly 15 years working together in the billboard industry, Julie and Jean-Michel decided to take a new professional step… as a couple. Already accustomed to working hand in hand, the couple wanted to create their own project, while remaining in a world they mastered: communications.
Their thoughts naturally led them to signage, a fast-growing market rich in possibilities and perfectly aligned with their expertise.

From billboard advertising to signage: a logical transition

Having worked for the same company for many years, Julie and Jean-Michel have each developed a solid career path: Jean-Michel also worked in a communications agency, while Julie worked in the free press. Their background as field salespeople, close to their customers and their issues, is a perfect match for the signage market. For them, this sector offers a natural continuity:
“Signage is a buoyant market, with multiple facets and activities that meet customers’ needs throughout the life of their structure. It’s a long-term relationship based on trust.

Where signage used to limit them to a commercial phase, signage now enables them to follow their customers from the beginning to the end of the project, from design to installation.

A decisive encounter with PANO

Before taking the plunge, Julie and Jean-Michel had an initial discussion with the PANO development manager, who quickly answered all their questions. Convinced, they organized a discovery day in Bordeaux to meet the network teams and trainers from the four Bordeaux branches. This immersion confirmed their choice:
“The training in Bordeaux enabled us to tackle all the facets of the business. Being in contact with different people was a real strength, and the atmosphere was a major plus.”

To set up their company, they were looking for a solid, reassuring framework. PANO’s turnkey concept and support won them over:
“We were convinced by the network’s 40 years of solidity, its development, its training system and the assistance provided for company formation and installation.”

An entrepreneurial adventure for two, a source of efficiency and balance

By opening PANO Metz Sud, Julie and Jean-Michel are putting their complementary skills to work for companies, craftsmen and local authorities in Moselle. Their aim: to offer comprehensive, seamless and professional support for all visual communication projects.