Testimonial from Éric

Eric’s story

From Petit Imprimeur to PANO Mayenne, strategic diversification

A well-established family printing business for over 40 years

At the helm of Le Petit Imprimeur, a family business founded in 1981 in Mayenne, Éric Lepetit is continuing the story begun by his parents. He officially took over management of the company in 2016, with the ambition of modernizing the business and broadening the range of services offered to local professionals. Since 2010, the company has been gradually integrating signage services, a complementary but still secondary activity compared to its historical core business: printing.

Diversify business to meet new market needs

Drawing on his experience and knowledge of the local economic fabric, Éric has seen expectations evolve: outdoor signage, window dressing, vehicle marking, panels, totems… Visual communication is becoming global and requires new expertise. To continue the company’s development and meet these growing needs, he wanted to give a real boost to signage, by structuring this activity and clearly distinguishing it from printing.

The PANO network: an obvious choice for structuring signage

With this in mind, Éric decided to join PANO, Europe’s leading signage network. He was convinced by the strength of the network, its national scope and the quality of its support. PANO Academy training provides him with the necessary technical and organizational skills, as well as access to high-performance tools and a network of 150 dealers ready to share their experience. For Éric, this collective dynamic is crucial to the serene development of his business.

PANO Mayenne: a co-branding project for a more complete offer

The integration of the company into the network gave birth to PANO Mayenne, a co-branding model that clearly distinguishes the two areas of expertise:

• Le Petit Imprimeur remains dedicated to traditional printing,
• PANO Mayenne focuses on interior and exterior signage.

This dual positioning enables us to offer a global response to the visual communication needs of local companies, while reinforcing the visibility of each business.

A new dynamic to support local professionals

With the support of the PANO network, Éric intends to further develop his signage business, gain in competitiveness and develop his company in a rapidly expanding market. With the benefit of tools, follow-up and genuine professional support, he hopes to offer Mayenne businesses tailor-made visual solutions that reflect their identity, while continuing the family heritage.